On January 8, 2020, the Consumer Electronics Show (CES) in Las Vegas witnessed the unveiling of super high definition television models by major TV manufacturing companies, including LG, Samsung, Sony, and TCL, which are expected to serve as hubs to control smart devices, marking a significant shift in the role of televisions in homes.
the future of television
The innovative sets show by these companies are designed to appeal to the internet generation, incorporating artificial intelligence technology and featuring video streaming and gaming capabilities. According to Samsung’s President of Visual Display Business, JH Han, “Screens have become lifestyle products… It has never been so clear that the role of the screen is changing right before our very eyes.” This statement highlights the evolving nature of television sets, which are no longer just viewing appliances but are becoming integral parts of smart homes. The integration of voice assistants from Apple, Amazon, or Google into these new TVs further enhances their capabilities, allowing users to control their smart devices smooth.
technological advancements
China’s electronics company TCL presented its novel Vidrian Mini-LED technology, which is expected to advance the performance of its 8K LCD panels by producing sharper contrast and brilliant luminance. This technology is a significant development in the field of display technology and is expected to provide users with a more immersive viewing experience. On the other hand, South Korea’s Samsung exhibited a “Sero TV” that allows viewers to watch content from landscape to portrait mode, similar to using a mobile or tablet. This feature is expected to appeal to the younger generation, who are accustomed to consuming content on their mobile devices.
market forecast
TV manufacturing executives are forecasting a robust growth of flat panel displays in 2020, with the Consumer Technology Association predicting that TV makers can generate as much as $23.4 billion in revenue by shipping around 40.8 million units this year. This forecast is based on the increasing demand for smart TVs and the growing trend of smart homes. As people become more accustomed to controlling their devices remotely, the demand for TVs that can serve as hubs to control smart devices is expected to rise. LG’s rollable 65-inch OLED TV, which can be mounted to the ceiling and unfolded from above, is a prime example of the innovative products that are expected to drive this growth. Although the TV is rumored to cost around $60,000, it is expected to appeal to consumers who are looking for a unique viewing experience.
industry implications
The launch of these super high definition TVs is expected to have significant implications for the industry, with companies like LG, Samsung, and Sony competing to provide the most advanced features and technologies. As JH Han noted, the role of the screen is changing, and companies that fail to adapt to these changes risk being left behind. The integration of artificial intelligence, voice assistants, and other smart technologies into TVs is expected to drive growth and innovation in the industry, providing consumers with a more immersive and interactive viewing experience. According to a report by the Consumer Technology Association, the demand for smart TVs is expected to continue growing in the coming years, driven by the increasing adoption of smart homes and the growing trend of online content consumption.
looking ahead
As the TV manufacturing industry continues to evolve, it is likely that we will see even more innovative products and technologies emerge. The launch of super high definition TVs at CES 2020 marks a significant milestone in the industry, and it will be interesting to see how companies like LG, Samsung, and Sony continue to push the boundaries of what is possible. With the growing demand for smart TVs and the increasing adoption of smart homes, the future of the TV manufacturing industry looks bright, and it will be exciting to see what the future holds for this rapidly evolving industry. As companies continue to invest in research and development, we can expect to see even more advanced features and technologies emerge, providing consumers with a more immersive and interactive viewing experience.
